Map the value that technology drives to commercial results, and use this to inform future decisions
Make long term technology choices that are consistent with your commercial strategy and deliver results
Identify the best platforms for your business, harnessing the most appropriate technologies fluently and minimising future redundancy
This future of eCommerce may seem complex and perhaps some of the speculation today a little far-fetched, but it could be with us soon. The question is how brands should equip themselves, moving beyond traditional marketing to a world where they are equipped to communicate with (and even negotiate through) the agent, at scale.
AI agents are starting to expose just how poor UX has been in understanding customers. Not by being magical, but by doing the one thing we stopped doing: Asking the right questions. Actually listening.
Ready to realise the true commercial potential of digital for your business?
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