Identify your opportunities to turn pricing into a core profit driver and develop a practical plan to do so
Use leading dynamic pricing techniques to maximise profit through price differentiation
Make ranging decisions that optimise your product portfolio, adopt merchandising alignment techniques that help marketing, pricing and CX to work together
This future of eCommerce may seem complex and perhaps some of the speculation today a little far-fetched, but it could be with us soon. The question is how brands should equip themselves, moving beyond traditional marketing to a world where they are equipped to communicate with (and even negotiate through) the agent, at scale.
AI agents are starting to expose just how poor UX has been in understanding customers. Not by being magical, but by doing the one thing we stopped doing: Asking the right questions. Actually listening.
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