- What we do
Integrated, commercially-focused services that drive results fast.
Go early or get left behind: four lessons for the agent economy
This future of eCommerce may seem complex and perhaps some of the speculation today a little far-fetched, but it could be with us soon. The question is how brands should equip themselves, moving beyond traditional marketing to a world where they are equipped to communicate with (and even negotiate through) the agent, at scale.
The listening gap: how brands forgot their customers, and why AI is about to call their bluff
AI agents are starting to expose just how poor UX has been in understanding customers. Not by being magical, but by doing the one thing we stopped doing: Asking the right questions. Actually listening.
The Causality Trap: Why Smart Teams Make Bad Decisions
In business there’s a mound of data trying to tell you something. But like any good mystery, the first explanation is rarely the right one.
Webinar - Delivering commercial growth; keeping it simple with Kevin Styles, CEO at The Jamie Oliver Group
Webinar - Experimentation as a growth engine: 'If it disagrees with experiment, then it's wrong'
Zebra's approach - combining accuracy and precision
The Marketer’s Dilemma
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
5 things I’d tell my corporate self
I’ve been lucky enough to have had a fantastic corporate career; I’ve spent over 25 years in commercial roles with some of the biggest and most iconic brands, so it’s no great surprise that I’ve learnt a lot along the way.
3 simple steps to combining Media Mix Modeling (MMM) with Incrementality Testing to unlock cost effective growth
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Kush Shah gives his insights in how he leads brands to marketing success by combining Media Mix Modeling (MMM) with incrementality testing to create effective and measurable marketing campaigns.
Top 3 reasons why operating model changes fail
Having a clearly defined target operating model (TOM) can be a critical component within an organisation's transformation journey. But defining a TOM, and changing it, is often fraught with complexity and friction.
Ready to realise the true commercial potential of digital for your business?
Get in touch
