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Commercial and Conversion Optimisation for the World’s leading electronic components distributor

18 Nov 2021


Our client, a FTSE 100 Electronics Components Distributor was frustrated that it wasn't capitalising further on its leading status and its first mover advantage in digital. It wanted to drive a much greater commercial focus and significantly improve on its revenue and margin growth.


We deployed our three stage approach of unlocking value, driving fast results and building capability:

  • Provided an overview of the opportunities, size of prize and prioritisation of the core opportunities
  • Established new analytics approaches, with structure recommendations to support an experimentation practice in the business
  • Embedded a team of expert practitioners to pursue the key opportunities
  • Helped to recruit, train and support a backfill capability and transition to an internal capacity to deliver


  • A sophisticated experimentation approach to commercial and digital experience that is driving significant growth
  • Non-incremental marketing spend removed
  • Customer value understood across the organisation
  • Digital teams deliver continuous digital product improvement, driving significantly improved commercial performance


Incremental revenue from Digital Marketing Optimisation: +£60m Increase in own brand sales from margin optimisation: +40% Incremental revenue from website optimistation: +£45m

Ready to realise the true commercial potential of digital for your business?

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