Go early or get left behind: four lessons for the agent economy

This future of eCommerce may seem complex and perhaps some of the speculation today a little far-fetched, but it could be with us soon. The question is how brands should equip themselves, moving beyond traditional marketing to a world where they are equipped to communicate with (and even negotiate through) the agent, at scale.

The listening gap: how brands forgot their customers, and why AI is about to call their bluff

AI agents are starting to expose just how poor UX has been in understanding customers. Not by being magical, but by doing the one thing we stopped doing: Asking the right questions. Actually listening.

The Causality Trap: Why Smart Teams Make Bad Decisions

In business there’s a mound of data trying to tell you something. But like any good mystery, the first explanation is rarely the right one.

Webinar - Delivering commercial growth; keeping it simple with Kevin Styles, CEO at The Jamie Oliver Group

Webinar - Experimentation as a growth engine: 'If it disagrees with experiment, then it's wrong'